Say The Word… or Tweet It: How The Catholic Church Benefits from the Pope’s Twitter Launch
Posted on Dec 19, 2012 by Kathleen Hessert
It’s been a week since Pope Benedict XVI posted his first 140 character tweet and today: 2 more tweets. A success? Certainly in number of followers and worldwide attention to the Church and Pope himself. The effort has been lauded for beginning to modernize the church’s brand image & showcasing a wish to connect with a new generation of Church “customers”. But it can’t stop there. A single, though monumental event is not enough.
Social media and Twitter is not intended as a broadcast mechanism. It’s a conversation. And for tangible and sustainable success, the Church needs to build an ecosystem & social culture for itself within and well beyond the Vatican. If it’s to be the genuine person-to-person connection Twitter can be and the church needs; if it’s to be a forum to build trusts & engagement then start building your social media ecosystem. The Queen of England speaks to her subjects via Youtube each year. Prince William and Kate invited the whole world to participate in their wedding via an array of social media platforms and crowdsourcing opportunities. So what can the Church in Rome and around the world learn from the momentous Twitter event? Smart social media monitoring tells us a lot and is a way to take the voluminous data, turn it into knowledge and ultimately valuable insight. Read More…
USE YOUR DATA
Posted on Nov 08, 2012 by Matt Garner
Data won the election for President Obama. It’s really that simple.
Okay, you’re right – it’s not that simple, but numbers did play a key role during his campaign. A recent TIME article highlighted President Obama’s campaign staff pulling insight from the data they gathered over the previous couple years to raise funds for his campaign. The president’s campaign staff used the data they collected to help identify fundraising dinner hosts, administer donation programs, and determine voter turnout. Campaign Manager, Jim Messina, placed importance on the campaign being metric-driven as he declared, “We are going to measure every single thing in this campaign.” Data mining wasn’t limited to President Obama’s campaign during the election, it also made an prominent appearance on predicting the election. Read More…
The Power of Social Monitoring
Posted on Jun 21, 2012 by Tory Barron
In my brief time at Sports Media Challenge I’ve been exposed to and am learning the ins and outs of social monitoring and our proprietary tool: BuzzMgr. In today’s world so much of our daily lives involve the use of social media. Whether it be browsing through our friend’s photos on Facebook, tweeting about the NBA finals, putting together outfits via Pinterest, Instagraming the decadent meal we enjoyed last night at a happening new restaurant, or finding job opportunities through LinkedIn, the vast majority of us are involved with social media in some fashion. When Jay-Z and Beyonce gave birth to Blue Ivy Carter, how did I find out? Twitter. When Johan Santana threw the first no-hitter in Mets history, how did I find out? Twitter. Realistically many of us seldom put down our smart-phones for an extended period of time during our waking hours (I know my parents and professors aren’t always thrilled about it.) This makes social media an excellent catalyst for businesses, sports organizations, and the like, who are attempting to launch a campaign, spread awareness of an upcoming event, correct costly misconceptions, etc. There is no better way to engage a slew of fans then through a popular social media channel. Read More…
Kathleen Hessert discusses the #GoBlue Campaign at the BTN Social Media Summit
Posted on Jun 13, 2012 by Matt Garner
Kathleen Hessert joined the Big Ten Network Social Media Summit today. Luckily for those not in attendance Kathleen used Google+ Hangout to present a case study focused on BuzzManager’s work with Michigan Athletics during the #GoBlue campaign from the Spring.
Feel free to continue the conversation with Kathleen by reaching out to her on Twitter or Google+!
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Andrew Luck uses sponsored Google+ Hangout to meet Colts fans
Posted on Apr 27, 2012 by Matt Garner
There were zero surprises around Andrew Luck being taken first overall by the Indianapolis Colts in yesterday’s draft. Based on the growing use of Google+ Hangout by top athletes, celebrities, and brands – it also wasn’t much of a surprise to see Luck (at the behest of the Colts) use the video tool to interact with a handful of lucky Colts fans only minutes after he was formally drafted by Indianapolis. The Hangout was less than 10 minutes, but it’s fair to assume that the fans selected to join the Hangout will forever be Andrew Luck fans. Read More…
