Listening to Social Media Crucial in Conference Realignment
Posted on Oct 12, 2011 by Kathleen Hessert
No matter what industry or profession you’re in, listening is anything but a luxury. Whether in sports, retail or even humanitarian assistance and disaster relief (HADR), listening is the foundation of success. It’s the source of vital business intelligence through what is essentially a near real-time unaided focus group. Who doesn’t want and NEED their customers and prospects to volunteer just what it is they want and need from a provider? Who doesn’t want to know if they’re considered trustworthy to do business with? Who doesn’t want and need to know if their brand is one that people will want to share their lives with and build their passions around? Read More…
7 Holiday Gifts for Sports Business Professionals
Posted on Dec 07, 2010 by Jackie Adkins
It’s the holiday season which means everyone is creating wish lists for what their friends and family can buy them as a present. This applies for us sports-business folks as well, so I figured it would be fun to come up with the top 7 things to get for the sports business (specifically, social media-loving) person that is close to you. Good luck hooking them up with a few of these!
7 Impacts Social Media Will Have on Possible NBA and NFL Lockouts
Posted on Nov 11, 2010 by Jackie Adkins
In both the NBA and the NFL, a possible lockout seems almost imminent in one or both of the leagues in 2011. I’m not going to even try to get into whether or not a lockout is the best way to handle any of the number of problems going on right now, so let’s just leave it at this: the impact of a lockout on either league would be tremendous.
How ESPN Could Integrate Social Media into Lebron’s “Decision”
Posted on Jul 08, 2010 by Linda
Whether you think it’s the most exciting event of the year or completely over the top, it’s happening and the hype around it cannot be denied. With such a large active audience talking about the LeBron James Show “The Decision” (to air tonight at 9pm), ESPN and the NBA should tap into it and create more fan engagement by using social media. Given the success of LeBron launching @KingJames on Twitter this week (already at 299k followers), it’s clear the people are there and they will follow. So we say, give the people a place to sound off! These are some of our ideas, share yours with us in the comments.
How Terez Owens Took Sports Bloggers 2 Steps Backwards
Posted on May 25, 2010 by Jackie Adkins
Sports bloggers have always concerned both traditional media and sports teams alike in a way. Sports teams fear that the bloggers are going to inexplicably bash their team, creating an uprising against the brand they tried so hard to build. Sports journalists have traditionally discounted the blogging world as jocks who sit in their basement (oftentimes without pants, obviously) and continuously write nonsense without ever taking a break to check the facts or cite their sources.
