Listening to the Komen Backlash: Why Social Media Monitoring is Important Before Crisis Hits Your Brand.
Posted on Feb 10, 2012 by valeriemorini
This is not the first, and definitely will not be the last example of public digital influence. Most recently we’ve witnessed how powerful the public voice can be in response to the changes in Netflix’s business plan, Bank of America’s attempt to add a debit card fee and SOPA. In an interview for CBS, Wired.com’s New York Bureau Chief, John Abell stated, ‘information is so rapid, so accelerated, so available to everyone, there’s no doubt what is going on in the psyche of civilization anymore. So you have more pure information to decide what to do.’
Too often brands wait until a crisis has hit to begin listening to their audience. While monitoring is critical in managing a crisis, knowing what your audience is saying about your brand prior to making changes is the most effective way to shape messaging, strategy, and decisions to preserve and even promote brand reputation, rather than putting it at risk. As we say at BuzzMgr, Inc., maximize benefits and minimize risks. Monitoring can enrich and protect your brand. Monitor your buzz and listen to the whispers to prevent the screams.
Monitor. Listen. Engage. Measure….then lead!
Do you know what is being said about your brand? Who is saying it? If you want to change the way you engage with your audience contact BuzzMgr for a free demo of OUR monitoring, social strategy and education services: firstname.lastname@example.org, or call 1.704-541-5942