A Social Media Strategy is not a list of tactics and goals.
BuzzMgr develops Social Media Strategies that are customized to align with and support an organization’s overall business strategy and take into consideration their existing goals, priorities, efforts and available resources.
A fully integrated strategy ensures
- Clearly defined goals
- Optimal efficiency and effectiveness
- Clear internal processes and responsibilities
- Unified goals towards which everyone is working and measured against
Components of the strategy can include:
- Recommended tactics, tools, campaigns and initiatives to activate strategy
- Plan/ recommendations for tracking and measurement
- Internal processes for efficient execution
- Brand Standards Guide to ensure consistency
- Social Media Guidelines
- Online editorial and blogger outreach.
If you’re looking for someone to help you create your social media strategy and would like to see if BuzzMgr can help you accomplish your goals, please contact us!